Climate change is one of the biggest threats to our current and future prosperity as small businesses. It also provides a new opportunity to build a local innovation economy.
Attempts to address climate change have not been effective; we need to evolve our thinking and our approach to action. Business in general, and small business in particular are key actors in evolving better awareness and perspective in our communities. Small business, being rooted in a place, and therefore being connected to and a part of a community of actors, can play a key role in improving the quality of awareness of how our approach to commerce impacts the Earth’s life support systems. The problem has been cast as “business interests vs. environmental interests.” However, there are many business leaders who share the values of “business for the environment” and are ready to be leaders for a new economy.
Business leaders have the potential to not just act locally, but also to influence policy and action at all levels of government. But business leaders are generally too busy running their business to focus much attention on such matters.
Small businesses don’t realize that they are leaders and that they can be catalysts of change; we will help them come to the realization that they are an important part of the solution, and then help direct them into action! Nurturing that process we can be most effective: we are THE organization for local businesses looking to counteract climate change.